4 Ways Informal Communication Can Help Your Company

Consequently, we accepted the challenge of producing a podcast in a relaxed format, that at the same time deals with concrete themes in the life of a developer. The solution was, in the first instance, to create an operational group for the purpose, managing the expectations of our employees and eliminating some pressure inherent to the situation (“It is supposed to be a corridor conversation. Interesting, but relaxed”). The company’s strategy was directly communicated to them, which involved broadcasting the podcast through digital channels, to set the tone for what we call a knowledge-sharing economy. Although it is extremely early to properly evaluate the results, since we merely have two episodes, there was a vigorous reaction from the employees, who revealed the willingness to help and participate in future events.

Written by Mário Martins / Marketing Assistant at Cleverti

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