Anatomy of the successful coupon campaign

Coupons are a very powerful tool to level up sales and client’s returns. It has been included in many companies’ business plans since the 19 century and used by famous brands and local firms. Coupons have no geography, gender, age, and many more of the characteristics because they appeal to cost savings and some free services.

The era of digital coupon

Internet and technology development has helped coupons to appear again in history. If earlier families and friends would look for such discounts in newspapers, now they would dedicate a couple of hours weekly to search for deals online. Here is the list of most popular digital coupons types:

Remember, if the offer is useful for consumers, it will be a successful campaign from stage one. In this case, offer a product or a service that is already popular and very warm-welcomed at your business.

No need to give all for 0$; however, it will be better to create a valuable discount or extra service.

2. Smartphone apps are the best places to store your digital vouchers.

No doubt busy and modern shoppers prefer to find great deals on the go. So, why not let them use your app?

3. Compose the offer people only say “yes.”

Product and service offerings are essential. Still, the colossal role is played by visuals. That is why don’t underestimate investing time in searching for attractive pictures and designs as well as writing clearly and concisely. Again, no need to hire an expensive designer from a couture magazine, use simple tools available online to create your good-looking campaign.

4. Promote vouchers in your community

This is the showtime for your multiple digital channels messaging, email marketing, and any other similar bridge between your business and clients. If you haven’t spent much time online with your community, this is your chance to make a difference.

People love to engage with businesses that care about their community. That is why try to hear them and talk to them on Instagram, Facebook, on TripAdvisor, via emails, or by any channel you use. The support of the community can make impossible things!

5. Track and analyze voucher campaign results

What else to keep in mind:

The situation with lockdown by Covid-19 teaches all businesses to transform and use digital channels to engage with customers more often. In this case, e-coupons and vouchers can become one of the fastest and most effective solutions to keep small and medium businesses on track.

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