How B2B Lead Generation Is Same as Using Tinder

Right Swipe and I’ll give you Product Demo

The other day, my 16-year old neighbor asked me what I do for a living.

Having failed the previous few times in explaining the B2B Lead Generation process to adolescents, I thought of trying a new and unique way which he could relate to:

Although I was bombarded with a ton of questions after making this statement, I think it did the trick, for I could see on his face that he understood what I said.

It was at that moment when it hit me, how strikingly similar B2B lead generation process is with using Tinder for online dating.

Whether it’s Tinder or your Company Website, the first step is to go out in the market and clearly define yourself.

The About Me section in both can help potential visitors understand your identity as well as the products and services you have to offer (on Tinder — that would be your areas of interest).

Since we live in a world of cut-throat competition, it’s also important to do everything in your capacity to stand-out from the crowd.

First impression matters as a lot. Your Tinder Profile picture (Company’s landing page) must be unique enough to grab the visitor’s attention on an immediate basis.

Be careful though. As much as client testimonials can help your company website, it might not be a good idea to put them on your Tinder profile.

Think about it. Your company CRM and Tinder — both contain a database of unique prospect clients.

The only difference being that Tinder won’t have the phone numbers and email IDs readily…

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