Copywriting Without the Fear Tactic Is Possible

Because for some, the f-word causes anxiety.

I took my first copywriting course back in mid-January 2020. Excited at the prospect of adding another skillset to my toolbox, I dove in. And while it took me nearly two and half years (plus a bunch of other courses) to finally decide to implement it in my business, one thing stands out — the four-letter word.

Fear.

Since it’s unfair for me to shove anyone under the bus, I won’t name names. Besides, I learned a whole lot about crafting copy from folks who’ve been in the industry much longer than me. So rather than specifically quoting anyone, I’ll just include examples of the general mindset.

You’ve likely seen them before. They sound like this —

With FOMO, marketers insist you can entice readers by reminding them of what their product/service has done for others (e.g., via reviews, social media stats). We live in a society where many want to be with the ‘in crowd,’ they want what others have and that means they can’t possibly tolerate missing out on an offer.

Scarcity ties in with #1 because it again uses fear to let potential customers know there’s only a ‘limited supply’ of product X. Once the limit is reached, there is no second chance. It reminds me of being a kid hearing about ‘the first 100 visitors get a free ice cream cone.’ It’s a different kind of tactic because you can still get ice cream if you’re #101, you just need to shell out some money.

The call to action signals you must immediately hit the ‘Buy Now’ button. Why? Because if you don’t you’re on the losing end of an excellent product/service — one that is ‘guaranteed’ to change your life.

To be clear, I’m not saying the marketing strategists and all those gurus on the internet are solely out to make money. They may or may not be. Here’s what a quick Google search on item #1 above gives:

Related posts:

Water damage restoration Aston provides high quality for an affordable price for homes or health and wellness needs for water damage restoration associated with this industry will certainly check out…

Once the staple of college dorms across the country and now a popular home decor, tapestries have made their mark on the interior design world. While most tapestries types hang on the wall…

Beberapa saat lalu mimpi buruk yang selama ini di khawatirkan itu telah terjadi, dimana pengharapan dan keyakinan atas kerja keras dan perhitungan logika manusia lebih kuat daripada keyakinan kepada…