Paying to transfer insurance?
I brought a car a few years ago and I’m still not sure how state farm insurance works. Do you have to pay to have your insurance transfer over? I’m under my mothers policy still and our bill is…
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Google Tag Manager Guide
Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place
If you have closer look at the term Google Tag Manager, you can guess what it’s about. It’s a tool developed by Google to manage your tags. But then the next question arises: what’s a tag? A tag is a snippet of code. There’s a whole bunch of analytics and marketing tools out there that work with JavaScript code. For instance, the Google Analytics tracking code — the one you add to your site to track your site’s traffic with Google Analytics — is JavaScript code.
Running every tag from Google Tags Manager has two big advantages. First of all, you’ll have an overview of the tags you’ve added. Secondly, you’re in full control of measuring the effects of your marketing efforts.
Because Google Tags Manager allows you to add JavaScript to your site, you can use it for a lot of things. You can use it to get more insight into the behaviour of visitors on your site — ‘events’, like clicking on a button — but also to get tags of third-party tools on your site. It will even help you to add structured data to your pages!
But there’s more! You can also use Google Tag Manager to implement structured data on your site. Structured data is extra information you add to your page in a specific format. Google can show this information in the search results, which makes it more likely people click on your result and engage with your page.
After you’ve signed up, you can create an account for your website, your iOS or Android app or your AMP pages:
Just provide the URL of your site as the container name and then select web — if you want to implement it on your website. After you’ve created this container, Google-tag Manager will ask you to add a piece of code in the <head> and <body> of the page. I promise this is one of the few things you might need a developer for when it comes to using Google-Tag Manager.
After you’ve inserted the Google Tag Manager code to your pages, you’re ready to create your own tags. This can be done in a so-called workspace that looks like this:
So now you’re all set up and ready to add those tags to your site.
We’ll be doing more posts on Google Tag Manager soon. We’ll explain the practical side of things like how to create variables, triggers and tags, and how to implement structured data with it. We’ll also help you understand how to combine Google Tag Manager with Google Analytics to use it to its full extent. So stay tuned!
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